Retail Ready: The Broussard Initiative

The City of Broussard is ever-growing! Recently the city announced the availability of three new property zones as part of its “Retail Ready Initiative.” This program, which is exclusive to Broussard, identifies and designates properties of five acres and more significant that are shovel-ready and suitable for new retail investments and commercial developments. The initiative is a collaboration among the City of Broussard, the Lafayette Economic Development Authority (LEDA), and the Broussard Economic Development Corporation (BEDC) to identify strategically located sites that are then expedited for restaurant and retail development. Detailed information about each Retail Ready Zone, including relevant property and zoning details, available incentives, and demographic information, will be available online for interested investors.


“Broussard is blazing the path to attracting large and small businesses to our community. Our Retail Ready Initiative is extremely attractive to developers interested in serving small businesses, specifically retail markets. When Broussard can demonstrate that land is ready for development and we take a proactive stance in collecting relevant information on each property to attract business investment, that encourages investment in our great city. New businesses create jobs, jobs stimulate the economy, and a strong economy attracts new residents creating growth — and the cycle continues. There is no better time to invest in Broussard than now,” said Mayor Ray Bourque.


The three new zones include properties in the Ambassador Caffery zone, Ambassador Commons zone, and St. Julien Park frontage zone. The first location is located on Ambassador between S. Morgan Avenue and South Bernard Road: 5.5 acres, 28.6 acres, and 13.3 acres. The second zone, the Ambassador Commons zone, located just south of Ambassador Caffery at Highway 90, has two more lots of 25 acres and 58.9 acres, respectively. The third Retail Ready Zone is located along the frontage of the Broussard Sports Complex at St. Julien Park. One property is 20.4 acres and the other is 15.5 acres.


According to the president and CEO of LEDA, Mandy Mitchell, “a healthy retail sector is a key contributor to a community’s quality of life and economic vitality. I commend the City of Broussard on its efforts to promote retail development through the Retail Ready Initiative and to expedite the process for retailers to begin operations in Broussard. This initiative may indeed serve as a model for other municipalities in Lafayette Parish as we work together to enhance our competitiveness parish-wide.”


The Broussard Economic Development Corporation is honored to be able to grow such an advantageous program for Broussard. Helping current and new businesses in our city exceed is what we’re here for. Feel free to contact the BEDC or visit for more information on the zones available in this program.

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